The disruption caused by the COVID-19 pandemic has changed how people think about and live in their homes. What does “home” mean today? The America at Home Study uncovered specific behavior changes in how people live in their homes, including what they say is missing, the most important rooms in the home, new rituals and lasting routines, and what matters most in community and neighborhood amenities.
The only longitudinal early, peak, and post-pandemic consumer study solely focused on home and community, results provide in-depth insights by generation, renters, owners, and point to the profound and lasting impact all elements of wellness must have on home design. With 3 waves of data, the study now includes nearly 10,000 responses.