The AMERICA AT HOME study is a nationally representative survey of U.S. adults, aged 25-74 years of age, with household incomes of $50,000+/year, conducted online (Wave 1: April 2020, 3,001 responses, Wave 2: October 2020, 3,935 responses, and Wave 3: October 2022, 3,000 responses). It directly tests consumer sentiment considering COVID-19 to understand the design changes consumers want in homes and communities. The study launched in the early days of COVID, repeated in the peak of the pandemic and post-pandemic yielding repeatable consumer insights into the changing lifestyle preferences that will impact home and community going forward.
Kantar, the world’s leading data insights and consulting company, collaborated on Wave 2 and Wave 3 of the study to integrate its MindBase® consumer attitudinal segmentation into the data, exploring specific MindBase segment sentiment about home and lifestyle post-pandemic. The findings underscore the lasting nature of these changes post-pandemic and provide important insights for future home and community design.