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Wave 2

Wave 2 of the America at Home Study of 3,935 U.S. adults, fielded in October 2020 during the peak of the pandemic found the behavior changes triggered early in the pandemic about how people live in their homes and communities have stuck. More than ever, home equals “a safe place.” As Americans leaned into a hybrid life, homeowners identified what was missing in their homes, and renters expressed a heightened desire to own a home – generating 11 million in potential new home demand and a clear set of tradeoffs they are willing to make to be better able to buy. Click here to see results expanded.

Wave 2 infographic
Wave 1 infographic

Wave 1

Wave 1 of the America at Home Study of 3,000 U.S. adults was launched in April 2020, believed to be the first ever consumer study at the start of the COVID-19 pandemic, revealed behavior changes consumers had made within the first three weeks into national stay-at-home mandates, suggesting home designs of the future need to be more responsive to how people want to live today. It also uncovered new routines and rituals undertaken at home and revealed the importance of outdoor spaces and community amenities to personal wellness. Click here to see results expanded.

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